Shree Dhootapapeshwar Ltd.
Shree Dhootapapeshwar Ltd.
IN TUNE WITH NATURE
Ayurveda is the ‘Science of Life’ passed on by the ancient Indian seers to the modern world. It is a vital Gift to mankind and a wealth of knowledge. It has originated from Vedas, the oldest work on Indian philosophy and science.
Though Ayurveda deals with prevention and treatment of diseases, its prescription is wholistic in giving meaning to Life. As per principles of Ayurveda disease is not an entity apart. It is a consequence of an imbalance within a human body and its interaction with the environment. Ayurveda aims at strengthening the human body from within to lead a healthy and balanced life. Its goal is to maintain the natural rhythm of the body, mind and soul despite changes in the environs.
Rooted in Tredition Ready for Tomorrow
Shree Dhootapapeshwar Ltd has been in business of manufacturing and marketing Ayurvedic formulationsfor 125 years.
Like all beginnings the birth of Shree Dhootapapeshwar enterprise was a simple evolution. In 1872, late Vaidya Krishnashastri Puranik a successful physician devoted to Ayurveda was required to undertake production by himself instead of giving prescriptions for compounding. He did this to ensure quality and consequential relief to his patients. This was the beginning of Shree Dhootapapeshwar Limited, then known as Shree Dhootapapeshwar Aryoaushadhi Karkhana of Panvel.
Scaling of production to meet the demands of progressive India had been the challenge that was undertaken by his son Vd. Vishnu Shastri Puranik. Larger batch sizes for high technology and process specific products like Bhasmas, Rasayanas and Asavarishtas were the need of the time. His improvisation and absorption of technology through process efficiency and machines to manufacture Ayurvedic formulations without any change in the spirit of the Ayurvedic diktat is innovative and ingenious. We at Shree Dhootapapeshwar Limited, even today follow the batch protocols that were employed then. This has allowed us to maintain and uphold the trust of Ayurvedic practitioners and consumers till today.
At the turn of the century, Shree Dhootapapeshwar was being regarded as a source for qauality formulations and the process of marketing was through mail order catalogues. Over a period of time sales depots were established in major cities of North and Western India. The company had established 6 depots by 1905.
Vd. Gangadhar Vishnu Puranik took the reins of the company in 1925 after the untimely death of his father. India was now fast changing and with the communication facilities improving day by day the business goodwill was being recognized in far of lands. Illustrious leaders of the Independence struggle like Bal Gangadhar Tilak, Mahatma Gandhi and leading Ayurvedic practitioners visited the factory. The words ‘Panvel’ and the company symbol of a temple in a circle were being regarded as a standard for Ayurvedic traditions.
Post 1947 after the independence the company launched a series of branded Ayurvedic formulations like Shilapravang, Drakshovin , Kumarex, Ashotone, etcÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¦ and employed advertising agencies for the publicity and propaganda. In al,l 26 depots were opened by the company and intensive marketing was undertaken in 8 major states of India. Modern technology was being employed in the packaging of the products and dosage presentations.
In the 1950’s and 1960’s, the company launched its own publication by the name of Arogyamandir and organised a series of All India Ayurvedic Congress symposiums in Panvel. The plant in Panvel was working at rated capacity and there was an urgent need for expansion and consolidation of the product portfolio. In 1973, the company commissioned a second manufacturing unit at Bangalore in the southern state of Karnataka. This was a plant designed to manufacture Asavarishtas at a capacity of 150,000 liters per month.
In 1975, the company launched a few products under the brand names of Myostaal, Afrodet and Afrol as part of the solumiks division. The name ‘Solumiks’ means ‘soluble mixtures’. This division employed the Ethical route of marketing its products to the modern medical practitioner. The product portfolio was increased to 16 brands by the year 1990 and encompassed products in the therapeutic segments of Arthritis, Hepato protective, GI Tract disorders, etcÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¦
The focus of the company in catering to the needs of the consumer changed from the traditional products to the branded products. Ethical marketing became the forte of the company. In 1998 the company spun the Solumiks division in a separate marketing company. The sole focus of this new entity was achieving market leadership in Ayurvedic Ethical formulations.